Pluggerzz Brand Guidelines

1) Overview

Pluggerzz is a marketplace connecting customers with reliable local pros (“Pluggers”) for home services — from repairs and installations to painting, plumbing, electrical work, moving help, cleaning, and gardening.

2) Logo usage

Primary use

• Red wordmark on white backgrounds.
• Keep the header clean; don’t crowd the logo.

Clear space

Maintain clear space around the logo equal to the height of the “p” on all sides.

Minimum sizes

• Header logo: 120px min width
• Small placements: 80px min width

Don’t

• Stretch, skew, rotate, add effects (shadow/glow/gradient)
• Recolour outside approved mono versions
• Place directly on busy imagery without a white container

3) Colours

This palette is intentionally minimal to keep the UI clean and premium.

4) Typography

Headlines should feel bold and decisive. Body copy should be calm, short, and easy to scan.

Recommended type scale

• Hero H1: 64–84px, 800–900 weight, tight tracking
• H2: 32–40px
• H3: 18–24px
• Body: 16–18px
• Small/meta: 13–14px

5) UI components

Buttons

• Primary: filled red pill button (one per section).
• Secondary: white pill with border for alternatives.

Inputs

• Search/input fields should be pill-shaped, 56–64px height, subtle border.
• Focus state should be soft (red-tinted ring), never harsh glows.

6) Tone of voice

• Sound like: calm, helpful, confident, professional.
• Avoid: hype, pressure tactics, slang-heavy copy, overpromising.

Approved CTA style

• Book a Pro
• Request Quotes
• Try AutoReach
• Get our App

7) Imagery

• Bright, clean homes. Real work moments. Respectful representation.
• Diverse people and households.
• Avoid cluttered/chaotic scenes and unsafe work imagery.

8) Sharia-compliant content rules

Pluggerzz is a values-based, Sharia-compliant marketplace. We do not support or promote services related to:

• Alcohol (supplying, serving, bartending, alcohol-led events)
• Non-halal meat or pork (preparation, handling, catering, delivery)
• DJ/music-led entertainment (party entertainment and music setups primarily for dancing)
• Adult entertainment or gambling-related services

9) Accessibility

• Tap targets minimum: 44×44px
• Body text minimum: 16px
• Use labels/icons alongside colour for meaning (not colour alone)
• Primary buttons must be red with white text for contrast

10) Downloads

Add links below once assets are hosted.

• Logo pack (SVG/PNG): [Add link]
• App icon pack: [Add link]
• UI tokens / CSS variables: [Add link]
• Figma design system: [Add link]

11) Contact